Jan 18, 2018
What happens when you get Bill Samuels,
Mike Veach, Reid
Susan Reigler in front of an economics class? You talk
about the growth of bourbon, the economic impact of it, and how to
get jumpstarted into a career. Thanks to the John H. Schnatter
Center for Free Enterprise at the College of Business,
University of Louisville for hosting and allowing us to record.
This event is just one of a series of events on the bourbon
industry in the college this semester . The bourbon theme included
an economics reading group which read and met to discuss Reid’s
book. They also took field trips to Buffalo Trace and Peerless
distilling. In addition, the economics senior capstone class is
focused on the economic history and importance of the industry.
Students in the class are writing a variety of research papers on
the bourbon industry for their senior projects. This episode is
made possible by through Patreon support. Make
your pledge to support the show today on Patreon. Show Notes:
- We will first attempt to wrap our heads around the size of the
- What consumer and federal or state-level regulatory trends
might be facilitating the recent resurgence.
- We will be considering the economic impact on KY, including
investment, job creation, tourism, and exports. I’ll have the
panelists dwell on the recent investment announcements by BBC, Lux
Row, Stoli, and Heaven Hill plus the revival of whiskey row (Old
Forester, Michter’s, and, by extension, Peerless, Angel’s Envy,
Rabbit Hole, and so on).
- What about the marketing strategy of old brands and
distilleries being brought back from the dead (Peerless, Kentucky
Owl, and Old Taylor/Castle & Key).
- Given it is fall release season, discuss the surging popularity
of the boutique brands from the big distillers and the associated
retail price increases, shortages, production timelines, and the
“ethics” of the secondary market.
- What is your opinion on the future? Can the boom last and what
opportunities are out there for UofL students interested in the