Mar 15, 2018
Blending is an art. We've discussed it many times before and our
guest today would be considered the Queen. She provides Nosing
Services, meaning she is a blood hound in human form. Listen about
Fraley's past and how she has carved a path as one of the
world's best blenders for whiskey, rum, armagnac, and many
different spirits. In the second segment of the show, we talk about
her current role at Joseph
A. Magnus & Co and how she mirrored the current
distribution to one that was found in a family closet from
pre-prohibition as well as her exploration in the Jos. A.
Magnus Cigar Blend!
State of Logic Podcast connect the dots on relevant topics
with interesting people as their guests. They explore recent books,
culture, movies, science, politics and other random thoughts about
life. Show Notes:
- This is the second Master Blender we’ve had on the show. Back
Episode 103 we featured Drew Mayville. If you didn’t get a
chance to listen to it, you really should. It’s an impossible
decision to wonder if the master distiller or the master blender is
the real star of the show.
- Our guest today is renowned in the industry and gets the ever
so attractive nickname “the nose”.
- Lets talk about you for a bit. Do you remember your first
experience with whiskey or bourbon?
- Talk about your education and how you got your nick name
- When did you realize you could start a business with this?
- What do you do when you get a head cold?
- So you currently freelance for many big names in the industry
as well as craft distilleries out there. What services are you
offering for many of these places?
- What are some of the most common mistakes distillers make?
- Talk me through nosing new make or white dog and how you can
criticize or tweak it because in my opinion it’s damn near
impossible. are there certain aromas?
- Any examples of when you can sense something is wrong and how
to fix it?
- What’s the worst case you came across and had to salvage
something. We can keep the names innocent, but what went
- What else besides whiskey do you consult in?
- I read somewhere you’re a big fan of armagnac.
- Do you use the same method for judging different spirits or is
there a playbook for each one?
- Lots of craft distilleries are looking at you to help perfect
- How does you determine the amount of each different whiskey
that goes into a blend? Does that always translate when your mixing
small amounts in a lab then try to use the same percentages on a
batch from barrels?
- Lots of people do home blending with after market products.
Perhaps it’s something as simple as an infinity bottle where you
take the last ounce or two from every bottle and put it in a
decanter, and others that buy these small 1 gallon barrels. Is
there any recipe or formula you use to know what should go into a
- Do you find it odd or interesting that distilleries don’t do
limited edition blendings with barrels from each respective
distiller to form a collaboration?
- Talk about Jos A Magnus and what you are doing there
- I’ve got access to the single barrels as well as some of the
infamous Cigar blend finishes. I want you to talk me through your
involvement with single barrels, the standard Magnus
Murray Hill, and we’ll finish it off with Cigar
- Do you see barrel finishes as the future of the industry?