Jun 14, 2018
Wes Henderson ran with his father's idea of doing port barrel
finished bourbon. He weathered the storm of critics and let the
product carve a new path where barrel finishes are now commonplace.
It caught the eye of Bacardi and is continuing to grow with their
own distillery that's now up and running. We talk about brand
loyalty, social media, acquisitions, and business models when it
comes to bourbon and spirits. Sponsors:
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include your logo, and mention Bourbon Pursuit. Show Notes:
- Wes, you were back on
Episode 006 which was back in March of 2015. I mean that was a
long time ago! But for all those who just recently joined, lets
give a quick recap of who you are, you father, the origins of
- Also, why the port finish?
- Barrel finishes are taking off, do you think you're delivering
a better product than just standard bourbon?
- You know last time we talked, you were talking about trying a
sherry finished cask. How has that experiment progressed?
- One of the great things I see consistently out of you is how
you connect with the people who drink Angel’s Envy on social media.
You respond back to almost every angels envy hashtag thanking the
consumer. How does that effect brand loyalty?
- How are you connecting to a wide demographic to bourbon
- The last time we saw each other was at Bourbon and Beyond and I thought
this can’t be real. When did people in bourbon started getting
treated like celebrities. I was there with you hanging out on stage
with the bands as they were playing and it was a good time.
- I know I’ve seen you rubbing shoulders with a lot of Hollywood
elite now too. I think you’re becoming secret best friends with
actress and country music singer Laura Bell Buddy.
- So the last time we talked it was the same exact week Bacardi had announced the
take over of Angel’s Envy. How has that been going?
- Was the Bacardi acquisition a big jump in capital that was
- Then why a Distillery if no debt? What was wrong with the
sourcing business model?
- You talked about tremendous upside building in Louisville
but where's the risk?
- As the innovation officer, how are you getting your brand into
the eyes of more consumers every day?
- Do you think the acquisition train will be coming full steam as
bourbon begins to rise?