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Bourbon Pursuit: The Official Podcast of Bourbon | Weekly Releases with Insiders, Pundits, and Master Distillers of the Bourbon Industry

The official podcast of bourbon! Featuring interviews with people making the bourbon industry happen. Bourbon Pursuit interviews icons in the bourbon industry who share their story and give a behind the scenes look at the people that make whiskey so enjoyable.
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Bourbon Pursuit: The Official Podcast of Bourbon | Weekly Releases with Insiders, Pundits, and Master Distillers of the Bourbon Industry
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Now displaying: February, 2016
Feb 20, 2016

Bernie Lubbers, Brand Ambassador for Heaven Hill, continues in Part 2 talking about Heaven Hill bourbon brands, the removal of the 12 year Elijah Craig age statement and breaks out the guitar for a Bourbon Pursuit first.


- Let’s talk about some of the brands from HH, because there are quite a few of them. But we will focus on the bourbon, of course. I’ll give you a name and you give us a fun fact or tidbit. (this is awesome! must listen part!)
- The cat is out of the bag. And it’s been the hot topic for the past week Elijah Craig is dropping the 12 year age statement and it’s going to be a blend of 8-12 years. You have a pretty firm stance on age statements. Talk about what that means to you
- What are the pros and cons of keeping and removing the the age statement?
- We wrap up the show with Bernie playing an original tune that has lots of different bourbons.

 

Feb 16, 2016

Bernie Lubbers, The Whiskey Professor and Brand Ambassador for Heaven Hill, talks about his past, catchphrase, and overview of bourbon badges in Part 1.

- Talk to us about how you first got into whiskey.
- You signature catchphrase or tagline is “Stay Bonded”. Tell the folks what you mean by that.
- http://www.whiskeyprof.com/
- Bernie talks about the history of Bottled-in-bond
- Bernie talks about words on labels and how those are badges
- You do a lot of bourbon-related research. Is there something you’ve found that has fascinated you?
- Bernie talks about flavor profiles and how they are attained through distillation, aging, and yeast. How each distillery does something different.
- What’s the day in the life of Bernie for being a Brand Ambassador?
- Give us a 101 level rundown of why a bar needs three different labels of the same stuff.
- Stay Tuned for the next episode where we talk about the removal of the Elijah Craig age statement, dive into the individual brands, and also a solo guitar performance.

Feb 6, 2016

Seth Thompson, of The Bourbon Classic, chats about all the awesome events being held from Feb 23-27th, 2016 and how you can get last second tickets

- Tell us your story of how you got into bourbon?
- If your house is on fire, what’s the one bottle you grab?
- Give the high level pitch of The Bourbon Classic
- How has the event grown over the years?
- Let’s dive into the events. Talk about the key events on Friday and Saturday
- It’s awesome because consumers can take away knowledge about food pairings
- It looks like Saturday is the big day. Friday is the pre-game. Talk Saturday’s all day extravaganza
- Bourbon and ham pairings sound very intriguing
- If you’re coming from out of town, you can learn about Louisville’s Whiskey Row in a session with Mike Veach. Talk about that.
- Talk about The Classic Taste
- How much are tickets and how many are left?
- Talk about all the events leading up to the main events on Friday and Saturday
- Talk about the Van Winkle event that is sold out
- What are the added benefits of VIP tickets?
- Talk about the brands and distilleries that are going to be a part of the event.
- Any ideas for the 2017 event?

Feb 5, 2016

Chad Hartsfield, Owner of ReWicked Candles, discusses the process of turning old bourbon bottles into works of art.

- Tell us your story of how you got into bourbon?
- Tell us about ReWicked Candles.
- What was the inspiration?
- How do you get around legal issues with brand names?
- Explain to us the process.
- How do you experiment with the scents in the wax?
- Where do you get all your bottles?
- What’s the reaction you get from bars or distilleries when you’re asking for empty bottles?
- How do you plan on keeping up with demand?
- Talk about the light fixtures and display cases your getting into
- What are you always on the look for when your picking or hunting?
- When did you start collecting bourbon?
- Any tips for dusty hunters
- Do you barter for higher-end empty bottles?
- Where can people buy your products?
- Lets talk about the cost of the candles.
- What are the most popular candles?

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