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Bourbon Pursuit: The Official Podcast of Bourbon | Insiders, Pundits, and Master Distillers of the Bourbon Whiskey Industry

The Official Podcast of Bourbon! Featuring interviews with the people making the bourbon industry happen. Listen to hear all the stories behind your favorite brands from master distillers, authors, pundits, bloggers, and more. A new podcast every week focused on America’s native spirit, bourbon.
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Bourbon Pursuit: The Official Podcast of Bourbon | Insiders, Pundits, and Master Distillers of the Bourbon Whiskey Industry
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Now displaying: October, 2017
Oct 26, 2017
With the current climate of overpriced rare whiskey, how do you turn that into a profitable business? Matt Landan talks about pivoting his coffee shop into Haymarket Whiskey Bar, a staple of bourbon country and Top 40 whiskey bar. The Eight Smart mattress will improve your sleep with cutting edge tech features. Visit eightsleep.com/pursuit & use code PURSUIT to get $100 off all mattresses With Flaviar, enjoy themed tasting boxes and exclusive access to 15,000 bottles including private picks, rare, and vintage spirits at flaviar.com/exclusive and use coupon code PURSUIT during checkout.
  • Everyone who has visited Louisville probably knows but we are going to talk about the history of the bar
  • Do you think this is becoming a new landmark on the bourbon trail
  • How are you appealing to the local bourbon community?
  • You also do something unique with the price of your Van Winkles too
  • People on the forums also thought you ruined bourbon for maybe 30 minutes last year too
  • Talk about the new Vintage spirits law and what that means
  • You’re keeping up with it. what’s the latest news with it and where are they?
  • What are some potential pit falls?
  • How do retailers or people like yourself protect themselves from frauds?
  • What mistakes have you made trying to run a whiskey bar?
  • What advice would you give to someone?
  • How do feel about increased competition?
Oct 19, 2017
Recent whiskey news has really been depressing. There hasn’t been much good that’s come of it so the roundtable spends an hour and complains. We hit on everything from the sadness that is EH Taylor Four Grain being named Whiskey of the Year to the depressing news of no more Eagle Rare store picks in 2018. Read more sorrowing news we talk about in the show notes below Day Drinkin’ Jerky! Always smoked, never dried. Made with Bourbon and other spirits. Use offer code “PURSUIT” to save 10% on your first order at DayDrinkinJerky.com It’s time to be your own boss! Learn more about franchising The UPS Store at http://theupsstorefranchising.com/bourbon With Flaviar, enjoy themed tasting boxes and exclusive access to 15,000 bottles including private picks, rare, and vintage spirits at flaviar.com/exclusive and use coupon code PURSUIT during checkout.
  • Whiskey Of The Year according to Jim Murray is the EH Taylor Four Grain
  • Did anyone actually like it?
  • Is this a ploy to sell more books?
  • How is this going to effect next year’s release?
  • There is a new Woodford Reserve Master’s Collection
  • Kerry isn’t a fan but Eric does like it. They disucuss
  • David J Montgomery from Professor Cocktail is a moron. He tried selling his BTAC samples on the Secondary Market. Will Buffalo Trace change their sample distribution process now?
  • Do relationships matter when you live in a control state?
  • There will be no Eagle Rare store picks in 2018. Kerry explains.
  • What are UofL fans going to do now with their Pitino and Jurich Maker's bottles?
Listen to all the roundtables 
Oct 12, 2017
Is the madness ever going to end? Are those unicorn bottles going to continue to climb in price for the future? How did we end up here? Past guest Chuck Cowdery, a bourbon authority, enlightens us to how the history of bourbon being an unwanted commodity created stocks of well aged whiskey that led us to the market we see today. It’s time to be your own boss! Learn more about franchising The UPS Store at http://theupsstorefranchising.com/bourbon Get 5% off your in-store and online orders at Art Eatables with offer code “Pursuit”
  • Lets talk about the past and the bourbon, crisis, was it an overall understanding that bourbon might be extinct?
  • At what point did you come in to see some of this first hand?
  • How did advertising work for bourbon? How did you get it into the hands of elders?
  • How did no one see this coming? Like literally no one.
  • You talk about the resurgence of bourbon was partly because of the lack of drinkers because it led to the unintentional benefit of very well-aged whiskey
  • What were distillers doing with this better aged whiskey?
  • Do you think exports are the biggest benefactor?
  • What were bourbon brands doing at the time to appeal to the Japanese and European markets?
  • So people are buying whiskey again, how are distillers ramping up production?
  • Was there a surge of more NDPs and independent bottlers buying sourced whiskey?
  • Why do you call this a “not so attractive” trend?
  • At what point did we start seeing the “shortage”? or is there really a shortage?
  • Have NDPs died off because they can’t source or contract distill now?
  • Will craft distillers put a dent in the market or are they just looking for their piece of the pie?
  • Do you think any of these companies will be "under water" on their investments when the bourbon matures for sales in 4-12 years? Especially when they have to compete with the big boys as they are expanding.
  • Do you think we are going to see people drop off because we don’t have a lot of well-aged whiskey now? We have distillers and craft distillers removing age statements. How will that effect the future?
  • What’s the key to making this trend last?
Oct 5, 2017
Have you ever visited the Bourbon Heritage Center in Bardstown or the Evan Williams Bourbon Experience in downtown Louisville? It's time you meet Jeff Crowe who is the General Manager of Visitor Experiences for Heaven Hill. Jeff takes us through what each locations have to offer and gives some insight into how he can fairly distribute Parker's Heritage and William Heaven Hill releases It’s time to be your own boss! Learn more about franchising The UPS Store at http://theupsstorefranchising.com/bourbon The Eight Smart mattress will improve your sleep with cutting edge tech features. Visit eightsleep.com/pursuit & use code PURSUIT to get $100 off all mattresses
  • Did you come from a hospitality background or whiskey?
  • Was life a bit less hectic in 2013?
  • How has bourbonism grown since you have been around?
  • Has it put more stress on your job
  • Talk about each theEvan Williams Bourbon Experience EWBE and theBourbon Heritage Center BHC and what you will see in each
  • Heaven Hill is unique that you don’t actually ever get to tour where the majority of the bourbon is made. Is there plans to open up Bernheim for visitors?
  • I’ve always told people that they need to visit EWBE to break up the distillery visits because it’s more like a mix of a museum with video projectors. Most distillery visits get pretty repetitive but this breaks the mold. Do you know whose idea it was to build it this way?
  • Talk about the history of this building because it was owned by the Shapiros at one point too.
  • What is the wildest thing you’ve seen happen at either location? Someone trying to dive into the large glass of Evan Williams at the entrance?
  • You also spend time at the BHC in Bardstown. Even though these locations are only an hour away from each other, is there a different vibe or feeling the visitors get from each?
  • Is there something one offers that the other can’t?
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