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Bourbon Pursuit: The Official Podcast of Bourbon | Insiders, Pundits, and Master Distillers of the Bourbon Whiskey Industry

The Official Podcast of Bourbon! Bourbon Pursuit interviews icons in the bourbon whiskey industry who share their story and give a behind the scenes look at the people that make whiskey so enjoyable.
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Bourbon Pursuit: The Official Podcast of Bourbon | Insiders, Pundits, and Master Distillers of the Bourbon Whiskey Industry
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Now displaying: May, 2018
May 31, 2018
The craft beer and wine world has good apps, why doesn't bourbon? Have you started to see Henry McKenna games start with liquor stores and distributors? Are we entering a new era of specialty bourbon decanters to appeal to an audience that will bite? We investigate the reasons why it's so hard to make bourbon apps popular. Tell true stories from the front lines of distributors bullying store owners on purchasing cases of Henry McKenna. Reveal our opinions on the new Old Fitzgerald Bottled-in-bond decanter. Sponsors: Good Cigar Co. designed the first ready-to-go kit with everything needed to light up – all in a handsome pack that acts as its own humidor. Use promo code BOURBON for 10% off any subscription Sterling Cut Glass is the Official Glassware of Bourbon Pursuit. They are offering FREE etched samples to whiskey societies nationwide! Simply email spirits@sterlingcutglass.com, include your logo, and mention Bourbon Pursuit. Show Notes:
  • -Thanks to Blake from Bourbonr.com, Jordan from Breaking Bourbon, and Max from Superfly Bourbon Club for joining this week.
  • Max recently spent his bachelor party trip in bourbon country, tell us about it.
  • Why aren't there apps? It works for beer and wine, but why not bourbon?
  • Is there a false sense of scarcity with Henry McKenna?
  • Are distributors starting games again?
  • Why isn't hoarding or buying multiple cases of Henry McKenna a good thing?
  • Are spirits competitions getting too much recognition?
  • Are decanters coming back in style?
  • Are we rolling back to the 70s?
  • Can this be a collectors item?
  • Bob Dylan released his line of whiskey. Is this the start of celebs getting into the game?
  • Listen to all the Community Roundtables at http://bourbonpursuit.com/bourbon-community-roundtable-podcasts/
May 24, 2018
Is Jack Daniel's a bourbon? It's a question that has been asked thousands of times over and there never really seems to be a good answer. It's about time you hear it from the man himself, the one who helps make every drop of that charcoal mellowed goodness, Jeff Arnett, the Master Distiller at Jack Daniel's Distillery. We talk about the Lincoln County Process and if that changes the terminology from "Bourbon" to "Tennessee Whiskey" or if it can even be replicated in other parts of the country. If you've ever snuffed your nose at Jack thinking it's not bourbon, perhaps you should listen to this episode and you might end up buying a bottle at the end. Sponsors: Good Cigar Co. designed the first ready-to-go kit with everything needed to light up – all in a handsome pack that acts as its own humidor. Use promo code BOURBON for 10% off any subscription Sterling Cut Glass is the Official Glassware of Bourbon Pursuit. They are offering FREE etched samples to whiskey societies nationwide! Simply email spirits@sterlingcutglass.com, include your logo, and mention Bourbon Pursuit. Show Notes:
  • Talk about your background
  • Did Pringles really start because they couldn't get rid of the tennis ball cans?
  • When did you start there?
  • We are pretty unfamiliar with Jack Daniel's history. Was there an actual man named Jack Daniels?
  • Jack Daniels like to categorize itself as a Tennessee Whiskey and not a bourbon so we are going to look at all the information in front of us and put it to rest
  • So lets talk about the mash bill being the first checkbox… Does it use at least 51% of corn?
  • What is it about your yeast and water that make Jack so unique?
  • So lets talk about the distillation process of Jack Daniels because it’s in the United States which hits a check box. It follows pretty much every other bourbon law if i’m not mistaken, meaning that you aren’t adding flavoring agents, distilling at no more than 160 proof and entering the barrel at no more than 125 proof
  • Give me an idea of what the Lincoln County process is?
  • So you’re really just trying to one up Kentucky Bourbon then?
  • You use new charred oak barrels, yes?
  • In 2014, legislation was introduced in the Tennessee legislature that would modify the 2013 law to allow the reuse of oak barrels in the Tennessee whiskey aging process. But you opposed the legislation, why? is it because you secretly love bourbon?
  • And it’s bottled at 80 proof which is also another checkbox.
  • So by in large it follows the all the laws of being a bourbon… but it doesn’t want to be.
  • Do you believe this is a major influence on the flavor or “charcoal mellowing” of Jack Daniels?
  • Why do you think the general public cares if it’s a bourbon or tennessee whiskey? Is it because we have too much time on our hands?
  • Do you start hearing of people from Kentucky who tell stories about disowning their sons when they bring a bottle of Jack to christmas because "it’s not bourbon”?
  • Does it go the other way that Tennesseans don’t want to be associated to Kentucky bourbon?
  • But it’s funny because Jack Daniels is a part of Brown-Forman, the same family as Woodford Reserve and Old Forester but it’s a substantial portion of the portfolio.
  • Fred Minnick goes as far as saying that the federal government needs to define Tennessee Whiskey so this will be ended once and for all.
  • So I think we’ve hit on a lot but I want to give our snobby listeners out there a taste of what’s beyond the signature black label. If someone out there wants to get into the other expressions where do they start?
May 17, 2018
Picking a single barrel out of a line up seems relatively simple when compared to blending tens or hundreds of barrels together to hit a specific bourbon taste profile. Where does that process begin? Do you start with a few and keep taste testing? Is it a math formula of X spicy barrels to Y sweet barrels? This episode features Ed Bley, blender behind the underground phenomenon known as Old Baldy. We ask Ed what it's like to go from picking single barrels to learning how to blend multiple barrels to hit a distinct flavor spot. It's an art form that Ed describes as trying to perfect the "witch's hat".   Good Cigar Co. designed the first ready-to-go kit with everything needed to light up - all in a handsome pack that acts as its own humidor. Use promo code BOURBON for 10% off any subscription State of Logic Podcast connect the dots on relevant topics with interesting people as their guests. They explore recent books, culture, movies, science, politics and other random thoughts about life.   Show Notes:
  • Were you trying to make something truly unique?
  • How did you get access to the warehouse to start creating your own private label?
  • Do most blenders have a lot of this down to a science where they know what warehouses are going to yield a specific flavor profile?
  • Did you at one point think, well we may have just thrown away a bunch of barrels while waiting for it to marry in a tank?
  • Were you experimenting with finished whiskies at home to perfect this?
  • Was there a teacher that go you to this point?
  • Are people mad because they don't have access?
  • What's your advice to people on how they can experiment at home?
  • What are the elements of the bourbon flavor wheel are you looking for?
  • Do you think people get turned off from grain flavors?
  • What problems do you run into when you scale from a few barrels to barrels in the teens or small 20s?
  • Do you think people are a little crazy that they are paying hundreds of dollars for your blend?
  • What's your plan for the next one?
  • Is the best way to learn to do this is to learn how to break down single barrels?
  • Do you think you are helping revive blended straight whiskey?
  • Hear all of Ed's Podcast's at http://bourbonpursuit.com/?s=bley
 
May 10, 2018
Are you looking for an in-depth story on the Beam family history and how Fred and Freddie Noe are cementing their place in it? Look no further than the 2018 Kentucky Derby Museum's Legend Series. This episode will cover some of the fun times that were had by Booker, Fred, and Freddie and how the new release of Little Book is coming to be a yearly distribution. Fred Minnick is the host of the show as he covers many of the aspects of the family business, how they came up in the ranks, and tries to get them to divulge information time and time again.   State of Logic Podcast connect the dots on relevant topics with interesting people as their guests. They explore recent books, culture, movies, science, politics and other random thoughts about life. Bourbon and Beyond Music Festival takes place in Louisville, KY on Sept 22nd and 23rd. Buy tickets and see the bourbon workshops we will be moderating. Show Notes:
  • I didn't take any notes while I was listening. So you'll have to listen to this one for yourself and find out how awesome it is.
May 3, 2018
Will Longbranch slowly phase out Wild Turkey 81? Did you know that 92% of the entrants in the 2017 San Francisco World Spirit Awards won a medal? Did Buffalo Trace start aiming too high? We examine all of these topics much more in depth in this edition of the Bourbon Community Roundtable. State of Logic Podcast connect the dots on relevant topics with interesting people as their guests. They explore recent books, culture, movies, science, politics and other random thoughts about life. Bourbon and Beyond Music Festival takes place in Louisville, KY on Sept 22nd and 23rd. Buy tickets and see the bourbon workshops we will be moderating. Show Notes:
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