Oct 12, 2017
Is the madness ever going to end? Are those unicorn bottles going
to continue to climb in price for the future? How did we end up
here? Past guest
Chuck Cowdery, a
bourbon authority, enlightens us to how the history of bourbon
being an unwanted commodity created stocks of well aged whiskey
that led us to the market we see today. It’s time to be your own
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- Lets talk about the past and the bourbon, crisis, was it an
overall understanding that bourbon might be extinct?
- At what point did you come in to see some of this first
- How did advertising work for bourbon? How did you get it into
the hands of elders?
- How did no one see this coming? Like literally no one.
- You talk about the resurgence of bourbon was partly because of
the lack of drinkers because it led to the unintentional benefit of
very well-aged whiskey
- What were distillers doing with this better aged whiskey?
- Do you think exports are the biggest benefactor?
- What were bourbon brands doing at the time to appeal to the
Japanese and European markets?
- So people are buying whiskey again, how are distillers ramping
- Was there a surge of more NDPs and independent bottlers buying
- Why do you call this a “not so attractive” trend?
- At what point did we start seeing the “shortage”? or is there
really a shortage?
- Have NDPs died off because they can’t source or contract
- Will craft distillers put a dent in the market or are they just
looking for their piece of the pie?
- Do you think any of these companies will be "under water" on
their investments when the bourbon matures for sales in 4-12 years?
Especially when they have to compete with the big boys as they are
- Do you think we are going to see people drop off because we
don’t have a lot of well-aged whiskey now? We have distillers and
craft distillers removing age statements. How will that effect the
- What’s the key to making this trend last?