Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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1
455 - Digging Into The Psychology of a Bourbon ...
In this very special episode, Jim White, the Founder and President of Reality Check consulting who has a background in bourbon advertising and psychology joins the show to talk about how people think and how brands can develop a story. This episode will dive into the psychology of scarcity, pricing, limited editions, repeat purchases, and so much more. During different segments you're going to come away realizing a reason why you chase and hunt bottles as well.
56 min
2
Whiskey Quickie: Broken Barrel Honey Smoke Rese...
This 6 year old whiskey is 110 proof and $80 MSRP.
3 min
3
TWiB: MGP Files Lawsuits Against Two Cities, Mo...
MGP is getting ready to battle two cities in court, more partnerships in golf are coming from Elijah Craig and Blade & Bow, and Rabbit Hole released the newest member of its Distillery Series, Heretofore.
30 min
4
454 - The Evolving Trends of Bourbon Journalism...
To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market.
59 min
5
Whiskey Quickie: Widow Jane Paradigm Rye Review
This non-age stated rye is 93 proof and $50 MSRP.
2 min
6
TWiB: A Brewer Sues Government To Distill as a ...
A brewer in Ohio is suing the federal government saying he should be able to distil as a hobby, Chattanooga is releasing DISCOVER EXPERIMENTAL BATCH 037: ANCIENT WHEAT!, and Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask Finish
25 min
7
453 - Will Horses Help Sell a Bottle? with Sean...
Sean Josephs is the Co-Founder & Master Blender behind Pinhook. You know all those bottles with race horses on the label and different colored wax. Sean talks about getting his start in restaurants, grinding it out, and eventually working at some of the world's premier establishments and becoming such a decorated wine sommelier that he would be considered famous by those standards. Consider me a bit star struck by the time this episode is over. Then he finds a new passion in bourbon and opens up one of the first ever whiskey bars in Brooklyn and eventually left to start Pinkhook bourbon. Sean's passion comes through and we learn the secret decoder ring to knowing more about all his Pinhook bottles and what's in store for the future.
62 min
8
Whiskey Quickie: New Riff Bohemian Wheat Bourbo...
This 8 year old bourbon is 117.9 proof and $70 MSRP.
3 min
9
TWiB: National Buzzard's Day Is a Thing, Old Fo...
National Buzzard's Day is a thing, Old Forester releases High Angel's Share, and Pursuit Spirits finally releases their long awaited United Double Oaked Bourbon.
23 min
10
452 - Is the Bourbon Boom Over? on Bourbon Comm...
Is the bourbon boom really over? Some people think it may. Fred Minnick recently touched on this subject and people began talking about their ideas and buying habits. We wanted to tackle that by touching on publicly traded companies, heresay from our own experience, and if we truly think craft and NDPs are in trouble.
62 min
11
Whiskey Quickie: Fireside Hazmat Proof Bourbon ...
This 6 year old bourbon is 141.2 proof and $65 MSRP.
3 min
12
TWiB: Brown‑Forman Sells Its Jack Daniel Cooper...
Brown‑Forman Corporation has sold its Jack Daniel Cooperage to Independent Stave Company, Wine & Spirits Wholesalers of America say that premiumization is dead, and Lost Lantern releases their Spring 2024 collection.
54 min
13
451 - Is There a Real White Oak Shortage? with ...
To help us better understand about forestry and the white oak supply I've invited Daana Baxley from the Nature Conservancy in Kentucky to join the show. She gives some great insight into the current state of white oak trees and what is currently being done to protect our forests. I've never known what it takes to manage forests and this episode will give you an insight into grading and how invasive species of trees continue to decline the white oak population. But more so, Daana gives us some insight if we will ever experience a white oak shortage in the future and what we can do to help protect it.
50 min
14
Whiskey Quickie: Jack Daniel's Distillery Serie...
This non-age stated whiskey is 90 proof and $42 MSRP (375mL).
2 min
15
Behind The Pursuit: What is Left to Innovate?
On today’s show we discuss the topic of innovation in the bourbon industry and explore the different ways brands differentiate their products.
33 min
16
450 - Is American Single Malt On The Rise? with...
What better person than Steve Hawley who is the President of the American Single Malt Whiskey Commission. Steve joins the show to talk about his background starting Westland Distillery and then formed the commission. We talk about the growth of the category, production methods, exports, and it's current journey to being recognized by the rest of the world.
53 min
17
Whiskey Quickie: Hemingway Rye Signature Editio...
This non-age stated rye is 102 proof and $80 MSRP.
3 min
18
TWiB: Bulleit and Redemption Are Back in Court,...
Bulleit and Redemption whiskey brands are back at it in court, MGP is suing the city of Williamstown, Kentucky, and Woodford Reserve has released its annual limited-edition, high-proof expression Woodford Reserve Batch Proof.
32 min
19
449 - Ed Bley is Back with Old Stubborn Whiskey
So if you just started listening to Bourbon Pursuit, then you probably have no idea of the impact Ed had on the bourbon world during that time. Ed went into hiding and went on a mission to bring some new whiskey to the world and he's now back presenting his new line called Old Stubborn. We talk about his background in blending and the journey he took from working at Cork N Bottle, picking barrels, and being a big influence in the larger bourbon community to losing hope on building a distillery and then quickly pivoting to find whiskey that wasn't available on the open market. This is one of the most anticipated interviews for many of you long-time listeners so enjoy this episode with Ed Bley.
56 min
20
Whiskey Quickie: Heart of Mystic Bourbon Review
This 3 year old bourbon is 114.6 proof and $40 MSRP.
3 min
21
TWiB: 2023 Bourbon Economic Impact Study, Bards...
2023 Bourbon Economic Impact Study is out, Bardstown Bourbon Company introduces the “House of Bardstown," and Heaven Hill releases Heritage Collection 18-Year-Old Bourbon.
45 min
22
448 - When Does An Age Statement Matter? on Bou...
In this roundtable, we dive into this topic and look at the history of age statements and when we started paying attention to them. There's also brands that have a lot of success without an age statement like Maker's Mark and most of the Buffalo Trace portfolio. And now that the modern bourbon consumer has been accustom to seeing age statements, would you pass on a bottle just because it said 4 years old on it?
64 min
23
Whiskey Quickie: Nelson Brothers Rye Review
This non-age stated rye is 92.5 proof and $37 MSRP.
3 min
24
TWiB: Elijah Craig and AT&T Pebble Beach Pro-Am...
Eijah Craig returns as the Official Bourbon of the AT&T Pebble Beach Pro-Am, Southern Glazer’s is being sued by online platform Provi, and Buzzard’s Roost introduces their American Whiskey.
26 min
25
447 - The Economics of the Used Barrel Market w...
There's one company that has made a name for themselves and that's Midwest Barrel Company. Ben and Jessica Loseke join the show to talk about how Ben got into the used barrel business and the economics behind it. If you ever find yourself glued to an episode of Storage Wars or Pawn Stars, you'll love to hear how Ben stumbled into used barrels and everything else he tried to flip in the process. Today, Midwest Barrel Company is brokering tons of used bourbon barrels and talks about how he develops his sales pipeline and acquires new customers.
55 min